Vol. 12 No. 1 (2024): Jurnal Spektrum Komunikasi : March 2024

This edition features twelve articles exploring digital communication, marketing strategies, and cultural discourse.Highlights include analyses of TikTok and Instagram for culinary and tourism promotion, strategies for cross-cultural virtual teams, and the role of Islamic values in media. Other studies examine climate change campaigns, film production aligned with Sustainable Development Goals, and gender representation in media. Collectively, these articles offer insights into the evolving landscape of communication in the digital age.

DOI: https://doi.org/10.37826/spektrum.v12i1

Published: 2024-05-27

Articles

Marketing Communication Strategy for Warung Makan Madun Oseng Nyak Kopsah Through the Tiktok Social Media Account @madunosengoseng in Promoting Authentic Indonesian Culinary

Aisa Setiawati, Edy Prihantoro

1-12
- pdf
Beyond the Marketing Hype: Analysis of Communication Campaigns of Electric Vehicles Eco-Friendly Image and Battery Waste Concerns

Aziz Sandy Putra, Fatimah Yasmin Zein, Rizal B. D. Herdian

13-27
- pdf
Promotion Strategy of @hobimakan_garut Instagram Account to Increase Sales

Zikri Fachrul Nurhadi Zikri, Haryadi Mujianto, Syalsa Syabila Putri

28-41
- pdf
Accommodation Strategy of PT Inko Forwarding in Building a Cross-Cultural Virtual Team with Taiwanese Companies

Dywa Hanif Pradana, Bertha Sri Eko, Rismi Juliadi

42-54
- pdf
Promoting the Hidden Paradise of Likupang through Digital Marketing

Lingkan Easter Tulung, Daud M. Liando, Leviane J. H. Lotulung

55-65
- pdf
Islamic Values In The Media (Critical Discourse Analysis Of The Film Hati Suhita)

Ninis Fitria, Rio Febriannur Rachman

66-75
- pdf
The Effective Communication through Climate Change Campaign in Sustainable Port Development

Susana Emyliasari, Diandita Amelia Permadani, Aliffia Yulitarahmi

76-91
- pdf
Integrated Marketing Communication Strategy of Tourism Awarness Groups in Order to Promote Tourism Village

Putri Sukma, Herna

92 - 104
- pdf
The Production Management of “The Worthy Worship” Film about Sustainable Development Goals using Stopmotion-Technique

Maharani Ayuning Tyas, Nawangsih Edynna Putri

105 - 123
- pdf
Use of Instagram Stories Feature as Self Disclosure Media on @Azkhategar Account

Aulia Maharani, Poppy Febriana

124 - 134
- pdf
Deconstruction of Hegemonic Resistance in the Documentary American Factory

Bernard Realino Danu Kristianto

135 - 144
- pdf
Gender Representation in True Story Television Film

Asih Handayanti, Vina Alvinia Septadinusastra, Asri Sri Rahayu, Haryadi Mujianto, Neni Yulianita

145 - 156
- pdf