The Phenomenon of Flexing Through Instagram Social Media among Garut Students

Authors

  • Ari Muhammad Badar Universitas Garut
  • Haryadi Mujianto Universitas Garut
  • R. Ismira Febrina Universitas Garut

DOI:

https://doi.org/10.37826/spektrum.v13i2.965

Keywords:

phenomenom, flexing, student garut, social media, instagram

Abstract

Flexing is an act of showing off something that is owned conspicuously, and is currently a widespread phenomenon among students, including Garut students who do a lot of flexing through Instagram social media. This phenomenon is interesting to study because social media has a major influence on how students express themselves and build their social image. The purpose of this study is to determine the form of flexing they display, and how their behavior in real life is compared to the persona displayed on social media. The study used a qualitative approach with Erving Goffman's dramaturgy theory as the basis for analysis, especially the concept of front stage and back stage. The results of the analysis show that on the front stage to show the form of self-existence as a space for expression as well as a social stage where you build identity and get social validation, attract the attention of the opposite sex through a fashionable appearance, and environmental influences, students display their self-image through Instagram by posting photos and videos of vacations, hobby activities such as skateboarding, and displays of luxury such as certain cars or fashion. These activities function as a form of social validation and representation of personal achievement, in everyday life (Back Stage) their behavior tends to be different, students are able to manage different roles in real life and cyberspace effectively appearing simpler than the charm displayed on social media.

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Published

2025-07-01

How to Cite

Ari Muhammad Badar, Haryadi Mujianto, & R. Ismira Febrina. (2025). The Phenomenon of Flexing Through Instagram Social Media among Garut Students. Jurnal Spektrum Komunikasi, 13(2), 282 – 297. https://doi.org/10.37826/spektrum.v13i2.965