Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023
Spektrum Komunikasi Journal Vol. 11 No. 3 (September 2023) features twelve peer-reviewed articles exploring diverse and contemporary issues in communication, media, and culture. This edition highlights a variety of topics, including family interaction, digital communication, media representation, and integrated marketing strategies. Notable articles include an exploration of the mother-daughter relationship amid terminal illness, an analysis of Middle Eastern women's rights in the political economy of media, and a study on the role of family communication in helping youth cope with impostor syndrome during the COVID-19 pandemic. Other contributions analyze cyberbullying representations on Instagram through semiotic analysis, the effectiveness of Pegipegi’s integrated marketing campaign during the pandemic, and the impact of television jingles on brand awareness. The edition also presents insights into digital tourism promotion, online dating experiences, and brand communication strategies. Each article offers theoretical and practical contributions relevant to scholars, practitioners, and students of communication studies.
